01 VALUES
MY KNOWLEDGE LEVEL IN SOFTWARE
Empathy
I believe that design starts with empathy. It is important to first understand the people we design for in order to achieve a user centred design process. Cultivating empathy in every phase of our work enables us to maintain focus on what’s relevant.
Fail Fast
I challenge my team to embrace failure to move forward. I believe in rapid prototyping in order to de-risk the growth process of a project. Making abstract ideas tangible enables us to facilitate meaningful conversations and feedback from our customers and partners.
Holistic Solutions
My design process aims to create social, cultural, ecological, and economic impacts, as well as long-term organisational and stakeholder value.
02 PORTFOLIO
03 Experience
2013-2016
SPORTS PADDOCK
Co-Founder/Brand strategist/User Experience
Designed the brand strategy and user experience of India's first 11-aside amateur soccer league, The Amateur League.
2015 - SAN FRANCISCO
SPARROW MOBILE
Operational Strategy Consultant
Worked with a team of designers to identify key operational attributes that contribute to the growth and market validation of Sparrow Mobile.
2015 - San Francisco
CENTER FOR INVESTIGATIVE REPORTING
Business Model Generation - Consultant
Worked with a team of designers on building multiple business model solutions using a Business Model Canvas format. The process included conducting secondary & primary research and reevaluating the company's value proposition.
2012 - 2013
LOWMOE COLLECTIVE
Co Founder/Design Manager
A multidisciplinary design studio that collaborated with a collective of designers and film makers who aimed to produce eclectic content. Worked closely with designers in translating the client’s needs to ideas and prototypes.
2011-2012
ADJETER MEDIA TECHNOLOGIES
Asistant Manager of Planning
Founding member of the Media Planning team that designed and launched client specific solutions consisting of online and offline campaigns. Designed and launched industry specific multimedia campaigns while leading a team of content creators and programers.
