CORE VALUES
CORe
I believe that design starts with empathy. It is important to first understand the people we design for in order to achieve a user centred design process. Cultivating empathy in every phase of our work enables us to maintain focus on what’s relevant.
I challenge my team to embrace failure to move forward. I believe in rapid prototyping in order to de-risk the growth process of a project. Making abstract ideas tangible enables us to facilitate meaningful conversations and feedback from our customers and partners.
My design process aims to create social, cultural, ecological, and economic impacts, as well as long-term organisational and stakeholder value.
INNOVATION TOOLKIT
Qualitative & Quantitative
Research
Market Insight
Analysis
Stakeholder
Analysis
Rapid Prototyping &
Testing
User Scenario
Building
Financial
Strategy
Persona Building &
User Journey Maps
Brand
Strategy
Business Model
Generation
MY WORK
My
A supply chain system innovation within the U.S. food industry to reduce food waste.
A user experience design to improve the relationships between passengers and flight attendants.
A user study and strategic market plan to improve Vespa's market share in the U.S.
Experience
2014 - 2016
SPORTS PADDOCK
Co-Founder/Brand strategist/User Experience
Designed the brand strategy and user experience of India's first 11-aside amateur soccer league, The Amateur League.
2015 | SAN FRANCISCO
CENTER FOR INVESTIGATIVE REPORTING
Business Model Generation - Consultant
Worked with a team of designers on building multiple business model solutions using a Business Model Canvas format. The process included conducting secondary & primary research and reevaluating the company's value proposition.
2011 - 2012 | BENGALURU
ADJETER MEDIA TECHNOLOGIES
Assistant Manager of Planning
Founding member of the Media Planning team that designed and launched client specific solutions consisting of online and offline campaigns. Designed and launched industry specific multimedia campaigns while leading a team of content creators and programers.
2017-Present | BANGALORE
MOONRAFT INNOVATIONS LAB Pvt. Ltd.
Design Strategist
2015 | SAN FRANCISCO
SPARROW MOBILE
Operations Strategy Consultant
Worked with a team of designers to identify key operational attributes that contribute to the growth and market validation of Sparrow Mobile.
2012 - 2013 | BENGALURU
LOWMOE COLLECTIVE
Co Founder/Design Manager
A multidisciplinary design studio that collaborated with a collective of designers and film makers who aimed to produce eclectic content. Worked closely with designers in translating the client’s needs to ideas and prototypes.
