research & Plan
Vespa Case Study
How might we increase adoption of Vespa in the U.S. market?
Through analysing our research we hypothesised that Vespa customers seek three major meanings through the Vespa experience
Primary research insight analysis
U.S. industry and trade overview
Marketing plan budget development
This project was conducted by California College of the Arts students Alida Draudt, Stephanie Knabe, Lamin Mansary, Taya Mueller & Uzair Ahmed